Master's in Tourism and Hospitality in Europe

This master's degree provides an integrated understanding of how luxury brands create, manage, and elevate hospitality experiences across physical, digital, and service touchpoints, combining strategic marketing, brand management theory, and service design to prepare students for the fast-evolving luxury hospitality landscape. The program addresses both the creative and organizational sides of brand management, training students to attract and retain consumers while also strengthening the practical and operational management of a hospitality brand.

Coursework traces the evolution of fashion and its connection to hospitality through the history of fashion and the broader fashion system, and examines how communication shapes exceptional guest experiences through storytelling, interpersonal skills, and brand image management within luxury contexts. Students study the dynamics of the global luxury market, including target segmentation and competitor strategy, alongside marketing tools and tactics specific to hospitality, such as customer relationship management, digital marketing, and experiential branding. Further coursework covers how to design hospitality concepts that generate emotional and economic value through design thinking and storytelling, how luxury consumers think and behave, and how brands build long-term loyalty and engagement, as well as the development of strong brand identities, positioning, and reputation within a competitive luxury market.

Students also study business modeling, financial planning, and brand development strategies specific to luxury hospitality enterprises, alongside how innovation and technology enhance customer experience through personalization and service excellence, and how digital tools and data-driven strategies are reshaping the luxury hospitality industry, including e-reputation and digital ecosystems. Coursework in sociology, anthropology, and psychology helps students interpret the social and cultural trends shaping luxury consumption, travel, and lifestyle choices. The program combines this theoretical grounding with an internship and a final dissertation, alongside applied learning through real or simulated industry projects, such as developing a marketing plan, a full communication strategy, or a complete service blueprint mapping a luxury hospitality guest journey from start to finish.

Students benefit from close ties with prominent luxury hospitality companies, including boutique hotels, luxury resorts, and branded residences, working on live projects under professional supervision that provide direct exposure to the realities and opportunities within the luxury hospitality sector. Graduates are prepared for roles such as chief brand officer, brand strategist, brand manager, business analyst, digital marketing manager, project manager, experience manager, communication and media planning manager, customer experience and CRM specialist, business development manager, or general manager of a boutique hotel.

This program is intended for participants who have completed previous undergraduate-level study or who can demonstrate proven relevant work experience. Applicants must hold a recognized bachelor's degree and academic transcript, or, if the degree is not yet completed, a certificate of expected graduation.

The application includes a completed application form, a passport-size photo, two reference letters, a signed personal statement, a curriculum vitae, a copy of a passport or national identity document, and proof of payment of the enrollment fee; a portfolio is required for creative programs. Non-native speakers of the language of instruction must also provide a language certificate at B2 CEFR level, obtained within the two years prior to the start of the course. Recognized certificates include an IELTS overall score of at least 5.5, with no individual component below 4.0, a TOEFL overall score of at least 4.0 (scale-dependent), a Cambridge English certificate score of 160 or above, a Pearson PTE Academic score of at least 50, or an equivalent qualification from one of several other recognized test providers; for Italian-language study, accepted certificates include CILS DUE (B2), CELI 3, or PLIDA B2.

The program provides a comprehensive foundation in tourism economics, quality management, environmental sustainability, and cultural heritage. Students develop skills in research, project and product management, financial planning, and tourism strategy. In the second year, they complete a dissertation, internship, or business project to apply their knowledge in real-world settings.

Applicants must hold a relevant undergraduate degree in Tourism, Leisure, Management, or similar fields. Foreign degrees are accepted if aligned with the Bologna Process or recognized by the institution. Applications are also open to candidates with relevant academic/professional experience or students close to completing their undergraduate degree. Recognition only grants access and does not imply degree equivalence.

This master's program focuses on tourism management, blending core subjects like consumer behavior, financial management, leadership, and sustainability. Students also study operations, information systems, events management, and services marketing within tourism. The second year is fully dedicated to completing a dissertation, project, or placement report, reinforcing academic knowledge through practical experience.

Candidates are selected based on their bachelor's final grade, university ranking, professional experience, additional training, and motivation letter. Applicants must score at least 9.5 points overall. Language proficiency at B1 or B2 CEFR level is required unless secondary education was completed in the course language. Necessary documents include a degree certificate, transcripts, CV, passport or ID, motivation letter, and proof of language skills. Foreign documents must be officially certified and translated if needed.

This master's program includes courses in strategic marketing, digital environments, and tourism innovation. Students study e-commerce, destination management, market research, and customer experience. The program culminates in a final thesis or professional project related to tourism marketing and innovation.

A B2 level of English is required, proven through a recognized language certificate. Applicants must submit a scanned copy of their passport, a bachelor’s degree certificate and transcript, a motivational letter, and a CV. Other English certificates may be evaluated individually.

This master's program in Tourism Economics and Management equips students with analytical and managerial skills tailored to the tourism industry. Core subjects include tourist behavior, tourism economics, management accounting in tourism, and economics of tourist markets. In the second year, students explore advanced topics like corporate finance in tourism, human resources, destination management, and policy. Specialization options are available in areas such as sustainability, cultural tourism, economics, and management. The program also includes opportunities for internships and a final dissertation, providing practical and research experience in tourism-related contexts.

To be admitted into this master's program, candidates must have a relevant undergraduate degree, particularly in tourism, economics, or business-related fields. Applicants with other academic backgrounds can still qualify if they have earned at least 48 university credits in areas such as economics, statistics, law, IT, social sciences, humanities, or natural sciences. A final grade of at least 90/110 or its equivalent (B on the European scale) is required. English proficiency at a minimum of CEFR B2 level must be demonstrated unless exempted due to education or native language criteria. Applicants may apply before graduating, but must obtain their degree by the specified deadline. EU students typically pay around €1,200/year based on family income. Non-EU students usually pay a fixed fee of about €1,400/year. Check with the university for your exact fee.

This master's program offers comprehensive training in hospitality operations and strategic management. It covers areas such as hotel marketing, financial management, quality and sustainability in tourism, and human resources. Students also gain hands-on skills in events management and complete the program with a professional internship and a final thesis.

To be admitted, applicants must demonstrate a B2 level of English proficiency through an accepted language certificate. Additional required documents include a scanned passport biopage, bachelor’s degree certificate and transcript, a statement of purpose or motivational letter, and a curriculum vitae.

This master's program prepares students for leadership roles in the tourism and hospitality industries. It includes core subjects such as managerial economics, tourism business management, destination marketing, and sustainomics. Students choose between tracks like hospitality management or tourism marketing, and between tourism policy or EU tourism. The curriculum emphasizes innovation through service design and develops practical skills in business analysis and research. The program concludes with elective courses and a master’s thesis.

To enroll in this master's program, applicants must have completed a relevant degree with at least 180 ECTS credits or equivalent higher professional education. Students from unrelated fields may qualify by completing additional coursework such as Microeconomics and Introduction to Business. Admission is limited, with specific spots allocated for EU citizens, non-EU citizens, and Slovenians without citizenship. If demand exceeds capacity, selection is based on prior academic performance (70%) and results in designated exams (30%).

This master's program covers core areas such as strategic management, operations, marketing, finance, and human resources in the hospitality sector. Students gain insights into innovation and sustainability in hospitality, along with leadership and managerial skills. The program concludes with a final master's project.

To apply for this degree, candidates must demonstrate a B2 level of English proficiency through an accepted certificate (others evaluated individually). Additional requirements include a scanned passport biopage, bachelor's transcript and degree certificate, a motivational letter, and a curriculum vitae.

This master's program in tourism management prepares students for leadership and strategic roles in the tourism industry by combining business acumen with specialized tourism knowledge. The curriculum includes subjects such as Decision Theory, Management of Value-Added Processes, Finance and Accounting, Business Models, and Marketing Management in Tourism. Research and analytical skills are developed through courses like Quantitative Methods and Tourism Research Methodology.

Students receive training in regional development, tourism planning, and transportation development. The program also offers specialization subjects in areas such as Active Tourism, Nature and Ecotourism, Health Tourism, Spa Tourism, Rural Tourism and Catering, Wine and Gastrotourism, and Local Development. Seminars and thesis consultations are integrated throughout the program to support students in their master's thesis. Optional courses allow for additional individual focus, while project management and communication skills are emphasized to ensure graduates are ready for professional challenges in tourism management.

This master's program requires applicants to submit a letter of motivation explaining their interest in the course, along with an official copy of their bachelor's degree certificate and transcripts. Applicants must also provide a brief Curriculum Vitae. Proficiency in English at the B2 level is mandatory. Accepted language certificates include TOEFL (minimum of 550 on PBT or 72 on iBT), IELTS (minimum 6.0), Cambridge First Certificate (grade “C” or at least 160), and Pearson PTE or Academic PTE (minimum 59), among others. English test results must be official and valid. Alternatively, applicants may submit proof that the entire bachelor's program was conducted in English through an official signed and stamped certificate. Degrees earned in English-speaking countries are also accepted. However, DUOLINGO and EF SET tests are not considered valid proof of English proficiency.

This program blends tourism management with marketing innovation, focusing on areas such as digital marketing, market research, strategic management, innovation in tourism products, and financial management. It also includes a professional internship and culminates in a final master’s thesis. Students develop the skills to lead marketing strategies and drive innovation in the tourism sector.

To be admitted, applicants must demonstrate a B2 level of English proficiency through an accepted language certificate. Additional required documents include a scanned passport biopage, bachelor’s degree certificate and transcript, a statement of purpose or motivational letter, and a curriculum vitae.

This master's program provides a comprehensive overview of tourism with a strong emphasis on economic and regional development. Students explore consumer behavior, tourism economics, sustainability, and marketing, along with specialized subjects such as economic geography and regional analysis methods. The second year is dedicated entirely to practical application, through a dissertation, project, or placement report, allowing students to apply theoretical knowledge in real-world scenarios, preparing them for strategic roles in tourism management and planning.

Applicants must hold a bachelor’s degree or demonstrate relevant academic, scientific, or professional experience recognized by the Faculty’s Scientific Council. A good command of English is required. Candidates must present certification at B1 or B2 CEFR levels; those with B1 must complete an annual language course at the university. If no certification is available, a language proficiency test must be taken. Language proof is waived for candidates educated in the instruction language.

This master's program offers specialized training in hospitality and tourism management. The first semester includes core subjects such as data analysis, human resource issues, guest service management, research methods, and strategic marketing. In the second semester, students choose from a variety of electives, including topics like wine tourism, large event management, shopping tourism, and e-tourism. The second year is dedicated to a dissertation or professional project, allowing students to apply their knowledge to real-world or academic contexts.

This master's program requires applicants to hold a bachelor's degree with a final grade of at least 12 out of 20. Admission is based on a final score composed of three elements: academic background (50%), professional experience (20%), and personal skills (30%), with the latter assessed through a motivation letter and possibly an interview. A minimum final score of 14.5 out of 20 is needed for admission. Candidates with foreign degrees must provide translated academic documents, and all applicants must demonstrate English proficiency. The committee may request participation in preparatory modules if necessary.