Bachelor's in Tourism and Hospitality in Europe

This program prepares students through a blend of practical training and academic knowledge, including a 3-month internship. Students choose from four specializations: Hotel and Catering Business, Leisure Tourism, Business Tourism, and Recreation in Tourism. Each path includes tailored courses such as hotel operations, medical tourism, corporate events, and outdoor leisure activities. Core subjects cover tourism economics, marketing, intercultural communication, and project preparation. The program concludes with a diploma seminar and final thesis.

Applicants must have completed high school or higher education and submit original qualification documents with sworn translations into Polish (or English initially, with Polish required upon arrival). Documents are accepted in English or Polish. A B2-level English certificate is required, such as TOEFL iBT 72, IELTS 5.5, TOEIC 700, or equivalents like FCE, CAE, or CPE. Original documents must be presented upon arrival at the university.

This bachelor’s program focuses on economics, sustainability, public policy, and digital transformation. Students begin with core subjects such as accounting, statistics, public economics, and economic history. In the second year, they choose between two specialization tracks: Smart Cities and Urban Economy or Tourism and Leisure Industries. These tracks continue into the third year with advanced topics like transportation, tourism planning, or public management. Students also study a second language and complete an internship and final project. Electives offer further customization of the study path.

Applicants must hold a secondary school diploma earned after at least 12 years of education, valid for university studies in Italy. Some Italian diplomas may require additional learning activities during the first year. Admission is based on the SAT, which tests reading, writing, and math skills and must be taken through CollegeBoard. Only SAT scores obtained after 1 February 2023 are accepted.
Tuition fees for EU students vary based on income, ranging from €157 to €3,000/year. Non-EU students typically pay a fixed fee of €1,200/year. Check with the university for your exact fee.

This bachelor's program prepares students for diverse careers in the tourism and hospitality industry by offering strong foundations in micro- and macroeconomics, marketing, law, business management, and communication. Students also learn about European Union fundamentals, etiquette and protocol, tourism informatics, and the organization and economics of tourism. Core coursework includes subjects such as hotel and catering management, accounting, finance, and sustainability, along with physical education and thesis-related seminars. The program includes two major internship periods to ensure real-world experience in the field.

Students can specialize in one of four tracks. The Health Tourism specialization focuses on wellness tourism, nutrition, health economics, and lifestyle counseling. The Event Organization specialization covers managing conferences, cultural and corporate events, and public relations protocols. The Tourism Development and Regional Management specialization emphasizes local product development, settlement networks, and tourism planning. Finally, the Rural, Nature and Wine Tourism specialization explores rural tourism products, ecotourism, wine and gastronomy, and rural tourism enterprise management.

To apply for this bachelor's program, applicants must submit a motivation letter explaining their interest in the course, a brief curriculum vitae, and official academic records. Specifically, a final secondary school examination certificate is required. If the secondary education was completed in English, a certificate or a formally signed and stamped letter confirming English as the medium of instruction may be accepted. Degrees from English-speaking countries are also valid with official documentation.

Accepted English language certificates include TOEFL (minimum 550 on PBT or 72 on iBT), IELTS (minimum 6.0), EUROEXAM, Cambridge First Certificate (minimum level “C” or score of 160), and others such as Pearson PTE and Academic (minimum 59), the Oxford Test of English (with B2 scores across all skills), TELC, ECL, and TOEIC (minimum: listening 400, reading 385, speaking 160, writing 150). Trinity ISE II and LanguageCert ESOL at B2 level are also accepted. However, DUOLINGO (DET) and EF SET are not accepted.

This bachelor's degree bridges fashion culture and hospitality experience, preparing students to create personalized, high-end hospitality concepts for global luxury markets in response to the broader shift among fashion and luxury brands from selling products toward delivering lifestyle and experience. The three-year program trains students to design, interpret, and communicate luxury hospitality experiences across areas such as luxury restaurants, food and wine, and wellness, integrating creative, cultural, and strategic skills to understand hospitality as a narrative, multisensory, emotion-driven ecosystem.

The first year introduces hospitality as a cultural, experiential, and symbolic system, exploring the hotel not merely as a physical space but as a place of storytelling, perception, and value creation, and examining how environments and services work together to generate emotion and memory. Coursework in this year includes art history, extending to the history of travel as a cultural activity and the hotel as a cultural experience; consumer psychology, examining how people respond to environments and sensory stimuli and how luxury is perceived within spaces; the history of visual communication, covering visual codes and the aesthetics and imagery associated with luxury and hospitality; practical communication techniques for producing image and video content across communication channels; trend research focused specifically on hospitality; and brand communication, covering brand identity, storytelling, logo design, and the development of advertising campaigns.

The second year shifts from cultural understanding to strategy, treating hospitality as a complex business system in which experience, brand, operations, and financial performance are closely interconnected; students move from understanding what hospitality represents to learning how it is designed, positioned, and managed, exploring how value is created across the customer journey and how strategic decisions shape satisfaction, loyalty, and profitability.

The third year takes a systemic, contemporary view of hospitality, treating the hotel as an open ecosystem and addressing technological innovation, strategic event design, human resources management, and project management. Service design in this final year expands to a holistic approach encompassing food and beverage and spa services, retail, local partnerships, and sustainable and regenerative hospitality practices, culminating in a comprehensive final project.

Throughout the program, learning follows a research-driven, practice-led model that moves continuously between concept, experimentation, and real-world impact, delivered through a combination of lectures and industry projects. Students benefit from close ties with prominent international luxury hospitality and hotel brands, working on real projects under professional supervision that provide global perspective and produce outcomes with genuine professional relevance.

Applicants must have completed twelve years of schooling, holding a high school diploma or, if the final year of secondary school is not yet complete, a certificate of attendance or transcript for the current year. The application includes a completed application form, a signed personal statement, a passport-size photo, copies of the high school diploma and school certificates, a copy of a passport or national identity document, and proof of payment of the enrollment fee.

Applicants must also submit six creative ideas illustrating their inspiration and area of interest, which may take the form of sketches, drawings, photographs, mood boards, collages, or a combination of these, either as personal reinterpretations of objects, environments, people, or situations, or as design concepts such as outfits, fashion collections, or other relevant creative work, tailored to the course being applied for.

Non-native speakers of the language of instruction must provide a language certificate at B2 CEFR level, obtained within the two years prior to the start of the course. Recognized certificates include an IELTS overall score of at least 5.5, with no individual component below 4.0, a TOEFL overall score of at least 4.0 (scale-dependent), a Cambridge English certificate score of 160 or above, a Pearson PTE Academic score of at least 50, or an equivalent qualification from one of several other recognized test providers; for Italian-language study, accepted certificates include CILS DUE (B2), CELI 3, or PLIDA B2.

This bachelor's degree equips students with interdisciplinary knowledge across economics, management, law, and marketing, applied specifically to tourism and events. In the first year, students study foundational subjects like accounting, microeconomics, marketing, and languages. The second year introduces entrepreneurship, finance, strategic management, and sector-specific courses such as economics of tourism and event planning. In the final year, the focus shifts to business law, experiential tourism, sustainable consumption, sport marketing, and data analysis. The program includes foreign language training, mandatory specialization electives, an internship, and a final thesis.

To be admitted to the program, applicants must hold a secondary school leaving certificate issued after 12 years of education and meet specific language requirements. The program is trilingual, with instruction in German, Italian, and English. At the time of admission, applicants must demonstrate B2 proficiency in two of the three languages; no prior knowledge is required for the third. To graduate, students must reach C1 in two languages and B2 in the third. Language proficiency can be demonstrated through school or university diplomas, recognized language certificates, or institutional exams. Students with no prior knowledge of the third language must attend intensive pre-semester language courses to begin their learning path.