Study Marketing & Communication in Europe

This master's program covers brand management, strategic and digital communication, consumer behavior, media planning, and public relations. Students also explore advertising, marketing strategy, and communication technologies. The program concludes with a master's thesis or project, emphasizing applied knowledge and professional development.

To be admitted, applicants must demonstrate a B2 level of English proficiency through an accepted language certificate. Additional required documents include a scanned passport biopage, bachelor’s degree certificate and transcript, a statement of purpose or motivational letter, and a curriculum vitae.

This bachelor's degree bridges fashion culture and hospitality experience, preparing students to create personalized, high-end hospitality concepts for global luxury markets in response to the broader shift among fashion and luxury brands from selling products toward delivering lifestyle and experience. The three-year program trains students to design, interpret, and communicate luxury hospitality experiences across areas such as luxury restaurants, food and wine, and wellness, integrating creative, cultural, and strategic skills to understand hospitality as a narrative, multisensory, emotion-driven ecosystem.

The first year introduces hospitality as a cultural, experiential, and symbolic system, exploring the hotel not merely as a physical space but as a place of storytelling, perception, and value creation, and examining how environments and services work together to generate emotion and memory. Coursework in this year includes art history, extending to the history of travel as a cultural activity and the hotel as a cultural experience; consumer psychology, examining how people respond to environments and sensory stimuli and how luxury is perceived within spaces; the history of visual communication, covering visual codes and the aesthetics and imagery associated with luxury and hospitality; practical communication techniques for producing image and video content across communication channels; trend research focused specifically on hospitality; and brand communication, covering brand identity, storytelling, logo design, and the development of advertising campaigns.

The second year shifts from cultural understanding to strategy, treating hospitality as a complex business system in which experience, brand, operations, and financial performance are closely interconnected; students move from understanding what hospitality represents to learning how it is designed, positioned, and managed, exploring how value is created across the customer journey and how strategic decisions shape satisfaction, loyalty, and profitability.

The third year takes a systemic, contemporary view of hospitality, treating the hotel as an open ecosystem and addressing technological innovation, strategic event design, human resources management, and project management. Service design in this final year expands to a holistic approach encompassing food and beverage and spa services, retail, local partnerships, and sustainable and regenerative hospitality practices, culminating in a comprehensive final project.

Throughout the program, learning follows a research-driven, practice-led model that moves continuously between concept, experimentation, and real-world impact, delivered through a combination of lectures and industry projects. Students benefit from close ties with prominent international luxury hospitality and hotel brands, working on real projects under professional supervision that provide global perspective and produce outcomes with genuine professional relevance.

Applicants must have completed twelve years of schooling, holding a high school diploma or, if the final year of secondary school is not yet complete, a certificate of attendance or transcript for the current year. The application includes a completed application form, a signed personal statement, a passport-size photo, copies of the high school diploma and school certificates, a copy of a passport or national identity document, and proof of payment of the enrollment fee.

Applicants must also submit six creative ideas illustrating their inspiration and area of interest, which may take the form of sketches, drawings, photographs, mood boards, collages, or a combination of these, either as personal reinterpretations of objects, environments, people, or situations, or as design concepts such as outfits, fashion collections, or other relevant creative work, tailored to the course being applied for.

Non-native speakers of the language of instruction must provide a language certificate at B2 CEFR level, obtained within the two years prior to the start of the course. Recognized certificates include an IELTS overall score of at least 5.5, with no individual component below 4.0, a TOEFL overall score of at least 4.0 (scale-dependent), a Cambridge English certificate score of 160 or above, a Pearson PTE Academic score of at least 50, or an equivalent qualification from one of several other recognized test providers; for Italian-language study, accepted certificates include CILS DUE (B2), CELI 3, or PLIDA B2.

This bachelor's degree prepares students to help organizations build brands and compete for attention in an integrated, digitalized global economy shaped by social media influence, big data, and highly targeted marketing. The program combines technical and soft skills, aiming to develop creative, ethical, and strategic marketing leaders through coursework grounded in contemporary concepts and hands-on practice across key areas of marketing, digital media, and social media strategy.

Alongside general education coursework in public speaking and communication, business writing, and courses drawn from psychology, sociology, and languages, students build a broad business foundation covering an introduction to business, numerical methods for business, innovation and entrepreneurship, computer applications for business, strategic management, the principles of management and organizational behavior, financial and managerial accounting, microeconomics and macroeconomics, financial analysis, corporate and business law, and business statistics, culminating in an undergraduate thesis. The marketing-specific curriculum covers social media and marketing communications, advertising and sales promotion, marketing research, emerging issues in international marketing, consumer behavior, professional selling, direct marketing, digital marketing, public relations management and practice, integrated marketing communications strategy, digital communications strategy, customer engagement, and simulation-based digital marketing practice. Students round out their studies by choosing two electives from options such as the art of persuasion, brand management, contemporary advertising practice, and the marketing of services.

Graduates are prepared for careers in advertising, digital marketing, media planning, social media communication, and public relations.

Applicants must have completed secondary education, holding a high school leaving certificate or an equivalent qualification such as GCE A Levels or the International Baccalaureate. Applicants must also demonstrate English language proficiency, which can be met through a secondary school certificate or a bachelor's degree from an institution where English was the language of instruction, or through an internationally recognized English-language qualification at CEFR level B2 or above; this requirement is waived for applicants holding British, Canadian, Australian, US, or New Zealand nationality. Applicants who cannot provide valid proof of English proficiency are required to take an online English placement test, the results of which determine whether additional English language support courses are needed alongside the degree program.

This master's program includes courses in strategic marketing, digital environments, and tourism innovation. Students study e-commerce, destination management, market research, and customer experience. The program culminates in a final thesis or professional project related to tourism marketing and innovation.

A B2 level of English is required, proven through a recognized language certificate. Applicants must submit a scanned copy of their passport, a bachelor’s degree certificate and transcript, a motivational letter, and a CV. Other English certificates may be evaluated individually.