Estudiar Marketing y Comunicación en Europa

This bachelor's program equips students with broad expertise in business, management, and marketing. It covers essential subjects such as microeconomics, marketing, negotiation, statistics, and project management. Students explore specialized topics like global business management, social media marketing, innovation, and entrepreneurship. The curriculum includes options for deeper study in areas such as sales management, intercultural communication, and crisis management. Foreign language development supports international business engagement. Practical experience is built through an internship and culminates in a bachelor thesis during the final semester.

To apply for this bachelor's program, applicants must submit a secondary education diploma with final grades, a passport copy, and a motivational letter written without AI assistance. English proficiency at the B2 level is required, with accepted certificates including TOEFL iBT (72–94), IELTS (5.5–6.5), PTE (59–75), and Duolingo (100–125), or students may take a free online English test provided by the university. A minimum GPA of 60% of the maximum is needed. Applicants with a gap of three or more years after high school may be asked to complete additional tests. All documents must be high-quality color scans.

This bachelor's degree prepares students to help organizations build brands and compete for attention in an integrated, digitalized global economy shaped by social media influence, big data, and highly targeted marketing. The program combines technical and soft skills, aiming to develop creative, ethical, and strategic marketing leaders through coursework grounded in contemporary concepts and hands-on practice across key areas of marketing, digital media, and social media strategy.

Alongside general education coursework in public speaking and communication, business writing, and courses drawn from psychology, sociology, and languages, students build a broad business foundation covering an introduction to business, numerical methods for business, innovation and entrepreneurship, computer applications for business, strategic management, the principles of management and organizational behavior, financial and managerial accounting, microeconomics and macroeconomics, financial analysis, corporate and business law, and business statistics, culminating in an undergraduate thesis. The marketing-specific curriculum covers social media and marketing communications, advertising and sales promotion, marketing research, emerging issues in international marketing, consumer behavior, professional selling, direct marketing, digital marketing, public relations management and practice, integrated marketing communications strategy, digital communications strategy, customer engagement, and simulation-based digital marketing practice. Students round out their studies by choosing two electives from options such as the art of persuasion, brand management, contemporary advertising practice, and the marketing of services.

Graduates are prepared for careers in advertising, digital marketing, media planning, social media communication, and public relations.

Applicants must have completed secondary education, holding a high school leaving certificate or an equivalent qualification such as GCE A Levels or the International Baccalaureate. Applicants must also demonstrate English language proficiency, which can be met through a secondary school certificate or a bachelor's degree from an institution where English was the language of instruction, or through an internationally recognized English-language qualification at CEFR level B2 or above; this requirement is waived for applicants holding British, Canadian, Australian, US, or New Zealand nationality. Applicants who cannot provide valid proof of English proficiency are required to take an online English placement test, the results of which determine whether additional English language support courses are needed alongside the degree program.

This master's program includes courses in strategic marketing, digital environments, and tourism innovation. Students study e-commerce, destination management, market research, and customer experience. The program culminates in a final thesis or professional project related to tourism marketing and innovation.

A B2 level of English is required, proven through a recognized language certificate. Applicants must submit a scanned copy of their passport, a bachelor’s degree certificate and transcript, a motivational letter, and a CV. Other English certificates may be evaluated individually.

This program trains students in cutting-edge graphic design practices, emphasizing visual trends, perception psychology, and user engagement. It includes advanced digital photography, image editing, animation, and multimedia storytelling. Students learn to create cohesive brand identities, design intuitive web interfaces, and build immersive interactive media for games and virtual environments. The curriculum also covers sound design and video production, providing comprehensive skills for impactful digital experiences across platforms.

To apply, candidates must present a secondary education certificate with a transcript of grades, both of which must be legalized or have an apostille; otherwise, the application will not be processed. Upon arrival in Poland, the original documents must be presented. Certified translations of these documents into Polish or English are required, signed by a professional or sworn translator. An English language certificate at B2 level or higher is mandatory; however, if unavailable, an interview can be arranged by contacting the admissions office.