Изучайте Data Journalism in Europe в Европе

This bachelor's program prepares students to meet the challenges of modern communication, from content creation to technological solutions for global business and public sector projects. The three-year program includes the option to spend part of the studies at a partner university in the Netherlands, gaining an international "twin" experience alongside the core curriculum.

The first year introduces communication theories, an overview of the communication field, organizational communication, and text-based coursework, alongside foundational informatics. This continues into advanced academic and technical communication in English, an introduction to data analysis, political communication in the media, and public relations and crisis-related management technologies, together with an elective in media philosophy or sustainable development.

The second year develops practical production skills through an audiovisual laboratory and communication design course, data journalism and science communication, quantitative social research methods, and risk and crisis communication. This continues into the design of graphical user interfaces for information systems, a substantial product development project, and qualitative social research methods, with a further choice between social network and media analysis or text analytics.

In the third year, students either continue their studies at a partner university abroad, taking modules such as corporate reputation and crisis management, marketing communication and social media, facilitating technological innovations, or exploring questions of digital privacy, or remain in the core program and choose from a wide range of electives covering business law, communication philosophy, creative writing, digital marketing, graphic design, media psychology, multimedia content, network ethics, and cross-cultural communication. The program concludes with a bachelor's degree final project and a professional internship.

Across the program, students learn to develop internal and external communication plans, apply communication theories and statistical methods, and design public relations and crisis communication campaigns tailored to a client's needs. They also build skills in creating audiovisual projects, writing data-driven articles, conducting social network and media analysis, designing user interfaces, applying digital marketing strategies, and producing visual content using industry-standard design software, while learning to assess the ethical implications of media and artificial intelligence. Students may also pursue an innovation development path, creating real innovations in the form of products or services in partnership with outside organizations.

Graduates go on to work as communications and marketing specialists, developing communication and marketing plans, managing content, and shaping public opinion through advertising and brand strategy; as content developers, creating engaging copy, visual, and audio material tailored to different platforms and audiences; or as information management specialists, systematizing and analyzing organizational data, optimizing information flows, and implementing technological solutions that support informed decision-making.

Applicants must hold a high school certificate obtained no more than three years before applying, with a minimum average grade of above 60% in each relevant entry subject, and must demonstrate English proficiency through an IELTS score of at least 5.5, a TOEFL score of at least 75, a CEFR level of at least B2, or an equivalent qualification. A school transcript must be submitted in English, accompanied by official translations and certified copies where the original is unavailable, and all documents must be legalized with an apostille from the issuing country's foreign affairs ministry, except for documents issued within the EU or in Belarus and Ukraine.

Admission is based on a weighted score in which the English language final exam accounts for 40%, a final exam in history, geography, mathematics, or information technologies accounts for a further 40%, and an oral motivation assessment accounts for the remaining 20%.