Master's degrees in marketing in Europe

General admission requirements to a master's degree in marketing

If you are interested in studying a master's degree in marketing in Europe, you will be required to have a relevant bachelor's degree usually within the field of business administration and management, or an equivalent degree with specialization in marketing, communication, psychology, economics, engineering, sociology, computer science/IT, law or mathematics, as long as they represent a good foundation for you to continue with a master's degree in marketing.

What you will learn in a master's degree in marketing

The primary aim of a master's degree in marketing is to prepare professionals to analyze market trends to satisfy businesses or organizations communications needs. As a student in marketing, you will learn to define consumer targets and define a plan to communicate with your audience.

With the recent emergence of social media as part of business communications, some master's degrees in marketing also offer training in how to use social media to reach out your targets and train your creativity to generate buzz and effectively deliver your message.

Some of the master's degrees in marketing you will see in the table below also offer a period of internship in companies, which affords you the opportunity to evaluate your knowledge in the real world.

In Europe, the length of master's programs in marketing vary between 1 to 2 years, and are worth between 60 and 120 ECTS according to the ECTS system.

Career options after your master's degree in marketing

Graduates of master's degrees in marketing usually work within the communications/marketing/sales/business development departments of organizations. Example of positions filled with graduates in marketing are Brand Manager, Business Developer, Product Manager, Marketing Coordinator or Project Manager, just to mention a few of them.

You may also further your career by applying to a PhD program.